About
Labinhood is a product studio based in Lisbon — small by design, ambitious by nature. We build software at the intersection of strategy and AI, informed by decades of building for others and the hard lessons that came with it. We’re not chasing trends. We’re solving a problem we lived.
We didn’t spot a gap in the market — we were the gap in the market.
Founded by Jorge Pablos, a technologist with over 20 years building software across four countries. After a decade living that problem, he decided to solve it.
Jorge is currently in the Cambridge University CTO Programme — a year-long executive programme focused on technology strategy, innovation portfolios, and
leadership. Every module feeds directly into how Labinhood is built. Cambridge provides the frameworks. Practice provides the validation.
our values
Integrity
Radical honesty. No politics. Options, never excuses. We say what we see — even when it’s uncomfortable — because trust is built on truth, not diplomacy.
Empowerment
We multiply potential. People grow here — even if they outgrow us. Every tool we build, every process we design, exists to make people more capable, not more dependent.
Purpose
Technology that helps people, not just makes money. We build because the problem matters — and because we believe better systems create better organizations.
Our Identity
Innovation
The Lab. A place where experimentation isn’t just allowed — it’s the identity. We test ideas against reality, not theory. If it works, we scale it. If it
doesn’t, we’ve learned.
Fellowship
The Hood. A community united by higher purpose. Not colleagues — fellows. People who build with craft, share what they learn, and believe AI should amplify human potential, not replace it.
Cambridge
The Framework. Our founder is halfway through the Cambridge University CTO Programme — and every module feeds directly into how we build. Strategy-to-execution flow. Organizational structure. Innovation portfolios. Practice meets theory.